Origin creative, part of APS Group, has won the award for New Product/Service Launch Strategy of the Year with the Scottish Environmental Protection Agency (SEPA) at The Drum Marketing Awards. The campaign was to promote and drive registrations of SEPA’s Floodline service.
The launch campaign developed by Origin formed part of a larger strategy implemented by APS Group Scotland which included printing and print management of all campaign direct mail, development of a ‘lights-out’ mailing application and a response processing workflow which updated SEPA’s online systems.
SEPA began working with APS Group Scotland as part of the Scottish Government’s Design, Print, Publishing and Associated Services (DPPAS) contract.


