APS Group is featured in a new Marketing Week article about marketing difficult products, such as funeral planning.
We worked on a campaign with The Co-operative Funeralcare and creative agency Refinery Marketing, based around people understanding the emotional and financial benefits during their lifetime and for their family and friends at the time of the funeral.
For more information, click here to read the article.
Turning Point Scotland is the winner of the APS Group Scotland charity draw, held in December 2011. The charity was nominated by Elizabeth McCrone, Head of Listing and Designed Landscapes at Historic Scotland.
APS Group's John Nodding presents the cheque to Turning Point Scotland
”I am delighted that APS Scotland is donating £500 to my nominated charity Turning Point Leith. Turning Point is a great charity which provides support for people with drug or alcohol misuse issues. The contribution Turning Point makes to the local community is very important and their hard work makes a real difference to people’s lives.”
Delamere Toy Library is the November winner of our charity draw. The organisation offers
an inclusive play environment where parents or carers of disabled children can relax while the children play with the wide selection of toys.
The charity was nominated by Craig Harrop, Corporate & Business Banking Marketing Manager, Brand and Marketing, The Co-operative Financial Services.
“As a parent of a disabled child, I have experienced at first hand the value that this local charity provides to parents. This support network was particularly important to my wife and I soon after discovering our child’s disabilities and continues to be important as our child grows up utilising the resource.
I also know that a donation will make a significant difference to the charity as it will allow them to purchase new equipment and help the continuation of the service they provide, particularly as sources of support become harder to access in the current financial climate .”